2019 Year in Review & New Strategic Plan
December 18, 2019
Posted by: Nick Beynon
We had another great year at CPHR Nova Scotia! In 2019, we saw the creation of a new strategic plan:
1. Growing and Retaining Membership
In 2019, CPHR Nova Scotia continued to target business leaders and potential CPHRs. Our strategic partnerships and sponsorships gave us a platform to showcase the value of HR. This level of outreach helped us elevate our brand awareness and helped to increase demand for CPHRs in the workplace.
We have also been connecting with students across Nova Scotia – educating them about the HR industry, the CPHR designation and becoming a member of CPHR Nova Scotia. This year, we attended numerous information sessions to spread the word. We also added a new additional accredited post-secondary program:
- (NEW!) Sobey School of Business, Saint Mary’s University: Bachelor of Commerce majoring in Human Resources and Industrial Relations
- (pre-existing) Nova Scotia Community College: Advanced Diploma in Human Resources
We launched several new pathways to the designation but in particular we saw early success from our new Senior Designation Pathway and we’re thrilled to have had three influential HR Leaders successfully acquire the designation through this pathway. Congratulations to Jennifer Swinemar-Murray, CPHR, Craig Sampson, CPHR and Doug Stephens, CPHR.
Our membership grew by over 50 new members within the first two months of the fiscal year and with the addition of the Sobey School of Business HR Major acquiring accreditation, we expect a big spike over the first few months as it rolls out.
2. Enhancing Our Value Proposition:
Our branding platform for CPHR Nova Scotia and the CPHR designation continues to grow and be recognized by our stakeholders. We marketed the designation nationally with preflight videos on all West Jet flights this fall and winter (https://www.youtube.com/channel/UCUU4lRRqvtt_Rl87AM049BA?view_as=subscriber). Strategic sponsorship with the Halifax Chamber of Commerce, the Cape Breton Chamber of Commerce and Cape Breton Partnership has put the profession in front of our community and business leaders.
Through the Nick’s Listening Tour it was quickly realized that members wanted our Dinners to be relaunched. We have done so under the branding of PDND (Professional Development Network Dinners). Join us at our first one on March 31, 2020. (https://cphrns.ca/events/EventDetails.aspx?id=1297981&group=)
A brand new punchier and more frequent Mentoring program was launched. Early feedback so far has been favourable.
In the New Year, we will be launching a completely overhauled eNewsletter which will be sent out every two weeks beginning January 8, 2020. It will result in improved communications, more regular communications and a non-dues revenue stream with subtle industry specific ads.
3. Strengthening Our Collective Brand:
Our Communications strategy is thriving with the addition of Social Media. Our social reach is now over 14,000.
Increased our rapport with many provincial leaders and organizations through strategic partnerships including: Teamworks, all levels of government, IFEBP, GPTW, Virgin Pulse, Pathways, Halifax and Cape Breton Chamber of Commerce, Cape Breton Partnership, IRCC, NS Immigration, many law firms, HRW (informal HRM HR group), and HRC (informal HR Hospitality Group).
CTV Live at Five included an interview with us on our position with an international HR News story.
CPHR Nova Scotia participated in our third annual “Day on the Hill” (Parliament Hill) to reinforce that CPHR Canada is the national voice for HR and advocate for employers and government alike to recognize and hire designated HR professionals. We had the unique opportunity to increase our political clout in a productive meeting with the Speaker of the House, Honourable Geoff Regan.
As we continue to move forward with our goals and our mission in 2020, we look to you, our members, to be ambassadors of our Association. CPHR Nova Scotia’s presence and impact in the HR industry is supported by you – help us share our message, extend our brand and carry on the important conversation around the value of the profession and designation by supporting your peers and educating your colleagues.
Thank you to our board, staff, committees, strategic and education partners, suppliers, sponsors and members – our past successes, ongoing achievements and driving force in the HR industry couldn’t be possible without your dedication and support!
We wish you all a wonderful holiday season and look forward to welcoming 2020 together.