CPHR CPD:  4.5

Join us for an enlightening morning where you'll gain invaluable insights into the immigrant labour market. Understand their unique job-seeking experiences, explore the diverse immigration streams available to you, and learn expert tips and strategies to effectively market your job opportunities, attracting the finest international talent to your organization.

Speakers

Ayo Owodunni

Ayo Owodunni is a management consultant with over a decade of experience in coaching, training, and strategic direction. His goal is to help enterprise-level clients achieve big-picture goals while prioritizing diversity, inclusion, and cultural understanding in the workplace. Ayo's approach combines subject matter expertise, personal stories, and humor to break down barriers and facilitate better communication within organizations. His impressive client list includes companies such as Spotify, Canada Life, Microsoft, Thomson Reuters, CIBC, TMX Group, and Hydro One. Originally from Lagos, Nigeria, Ayo shares his immigrant experience and provides tips for establishing oneself in Canada through his radio segments on the Canadian Broadcasting Corporation (CBC) and CityNews Kitchener. Ayo is the author of two books, "Values, Culture, Period - Redefining the Value of Values to Drive Business Results" and "Inclusive Leadership: The Immigrant View - Helping Immigrants Thrive and Soar in Your Organization." He is also the co-creator of "The Ring: 4 Steps to Transforming Your Organization through the Power of Your Values & Culture."

Session:  The 6 Keys to Inclusive Leadership – How to get your diverse team to row in the same direction

Canada's workforce is fast-changing, and every leader needs to be aware. Over the past 5 years, Canada has welcomed over 1.5 million immigrants mostly under the economic category. Roughly 75% of population growth comes from immigration and by 2036, immigrants will represent up to 30% of Canada's population, compared with 20.7% in 2011.

To remain competitive and achieve industry leadership, leaders must learn to not only welcome
educated & experienced immigrants into their workforce but also acquire the necessary skills to
deliver results through their culturally diverse teams. What are these 6 key skills that must be
learnt? In this session, Ayo walks listeners through the skills needed and practical tips to
develop these skills throughout an organization's leadership levels.

Three learning objectives:
1. Understand the qualities needed to build an inclusive culture
2. Identify key aspects of the organization holding back inclusivity
3. Understand the next steps needed to start taking action

Nova Scotia Department of Labour, Skills and Immigration

Session: Immigration: Navigating the process

Finding skilled labour is a challenge for most organizations in Canada today, one that is going to continue as the baby boomer generation transitions from the labour market to retirement. Welcoming newcomers into your organization is not only a way to fill your labour gaps, but it also brings more diversity to your workforce, which research has shown increases profitability. Nova Scotia has a goal to increase its population to two million people by 2060, strategically and thoughtfully.  In this session, learn about the various immigration pathways available in Nova Scotia; resources available for employers to help you navigate the process; requirements for compliance; and some common challenges employers encounter.

Will Yang

Will Yang arrived in Halifax from China in 2015. He then completed the Screen Arts Program at NSCC, specializing in videography and photography. In 2017, he started the videography production agency Will Film Inc. and the marketing firm Differo Ltd. Both agencies have developed inclusive marketing content and projects for clients including Halifax Shopping Centre, Tourism Nova Scotia, and NSLC. In 2021, he produced a film called The Matrix CODE featuring a project to help young African Nova Scotian men learn coding skills for the job market. In 2022, his Diverse Lunar New Year campaign with Halifax Shopping Centre was featured on CBC.  His “inclusive marketing” approach has attracted new markets to clients such as the Halifax Shopping Centre and Tourism Nova Scotia.

 Session: Strengthening Asian Diversity in the Workplace: Innovative DEI Recruitment Marketing Strategies

In today's globalized job market, attracting diverse talent and fostering a genuinely inclusive workplace environment are vital. My session will focus on the innovative strategies for enhancing Asian representation in your workforce through diversity, equity, and inclusion (DEI) recruitment marketing.

• Examine the candidate journey, emphasizing the demand for comprehensive benefits packages, career advancement opportunities, flexibility, and a culturally inclusive environment.
• Delve into insightful case studies that demonstrate successful DEI recruitment marketing strategies. These real-world examples will showcase organizations that have effectively increased Asian representation in their teams by embracing diverse hiring practices.
• Provide a nuanced understanding of recruitment marketing within various Asian markets, highlighting the unique cultural, social, and economic factors that influence job seekers' decisions.
• Explain the recruitment world of the Chinese market with case studiess

This session aims to equip HR professionals with the knowledge and tools necessary to build a diverse and inclusive workforce effectively, while focusing on Asian representation. Participants will gain practical insights into creating a recruitment marketing plan that resonates with diverse audiences, backed by real-life case studies and an understanding of specific cultural contexts.

Schedule

In-person

Pricing

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