Registration is now closed for the dinner. Additional registrations are not possible.
CHRP Recertification Points: 2
Join your colleagues and Kim West for a discussion on Building Your Employer Brand.
A brand is more than your company’s
logo. It is everything you do: your environment, your behaviour, your
products, and your relationships. Your
brand is how you communicate your vision, your value proposition and a means to
achieving corporate objectives. It is one of the most valuable assets you have
to attract and maintain top talent.
This session will outline how an organization's brand impacts people, particularly in an increasingly competitive environment, and how it generate value in an organization.
Learning Objectives
- Determine what a brand is in the
context of People Strategy
- Explain why it’s important to
talent attraction and retention
- Establish the link between brand
and corporate culture
- Discuss engagement strategies to
live your brand
- Using a brand to guide behaviours that will fulfill organizational goals & identify appropriate opportunities
About the Speaker
Kim West
Kim West is a partner in NATIONAL Public Relations
Ltd., the largest Canadian public relations firm with offices in St. John’s,
Halifax, Saint John, Montreal, Quebec City, Toronto, Calgary, Vancouver,
Victoria, New York and London UK.
Kim has more than 20 years of experience in
marketing communications, reputation management, and media, government and
stakeholder relations. She leads the region’s employment and labour
practice, with experience in both union and non-union environments. She
is particularly active in the resource and energy sectors, helpingcompanies
achieve the social license to operate while being able to compete globally and
grow their businesses.
Kim is a director of the Halifax Grammar School,
serves on the Board of Governors of St. F.X. University, and is a member of the
International Women’s Forum-Atlantic Chapter. She is a past director of
many other community and business associations, including the IWK Health Centre
and CAA Maritimes and a past chair of the board of the Halifax Chamber of
Commerce.
Kim is certified by the U.S.-based Institute for Crisis Management and
the International Association of Public Participation (IAP2), is an accredited
member of the Canadian Public Relations Society, and has been inducted into the
CPRS-Canadian College of Fellows.
Agenda
5:00 pm Registration and Networking
5:45 pm Dinner and Guest Speaker
Venue
Westin Nova Scotian Hotel
1181 Hollis Street, Halifax
Price
Early Bird price until December 27, 2012:
Members: $40 including HST
Non-Members: $55 including HST
Price after December 27, 2012:
Members: $50 including HST
Non-Members: $65 including HST
To Register
Pre-registration is required.
To register, click on the register for this event link above.
IMPORTANT: Registering someone other than yourself? If you are a member and are registering someone else to attend the event, DO NOT log into the site to register. If the other person is a member, they must log in under their own member ID and password and register that way. If the other person is not a member, do not log in, just register them from the public area of the website. Registrations must be done individually.
The registration deadline has been extended to 12:00noon on Monday, January 14, 2013. Please note that registrations cannot be accepted after online registration has closed. Registration cannot be purchased at the door.
** Please advise special dietary requests or allergies in the RSVP Comments area when you register**
Special Meeting - if planning on attending the special meeting for members only, you must also register for that meeting through the event listing for the Special Meeting
Payment Terms
Payment is due by the registration deadline, which is Thursday, January 10, 2013. Payments can be made online by credit card (Visa/MC) at the time of registration or by cheque. Cheques must be received by the registration deadline by HRANS at 84 Chain Lake Drive, Suite 103, Halifax, NS B3S 1A2.
Cancellation Policy
To those who make reservations and do not attend will be required to pay the full registration fee. Cancellations received in writing prior to noon on Tuesday, January 8, 2013 will not be required to pay the registration fee. Refunds are only available if received in writing prior to noon on Tuesday, January 8, 2013. Substitutions are permitted up to the day of the event. Member/non-member rates will be applied. This cancellation policy applies regardless of your date of registration.
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